Friday, October 1, 2010

Love the Daily Swatch

Thanks to Laura Bennett's hilarious Project Runway blog, I discovered the Daily Swatch.  That's where Mood employees costume Swatch, the store mascot, with bits of trim and photograph him for my amusement.

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Jellyby would never put up with this humiliation, which is really too bad, because I really think she'd look rather fetching with a straw hat:

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Oh well.  Thanks Swatch.  And thank you Mood.  You guys are cray cray, and I love it.


The Bride Concierge October 1, 2010 at 1:28 PM  

OMG great find! I love Swatch and I wish he got more air time on Project Runway.

Katie October 5, 2010 at 7:52 AM  

I love this!!! I had no idea...and Swatch is my favorite. I like how this season on PR they are showing Tim Gunn always hanging around Swatch when they are in Mood...its so cute.

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