Love the Daily Swatch

Thanks to Laura Bennett's hilarious Project Runway blog, I discovered the Daily Swatch.  That's where Mood employees costume Swatch, the store mascot, with bits of trim and photograph him for my amusement.

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Jellyby would never put up with this humiliation, which is really too bad, because I really think she'd look rather fetching with a straw hat:

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Oh well.  Thanks Swatch.  And thank you Mood.  You guys are cray cray, and I love it.